by Amplitude Marketing | Oct 13, 2023 | SEO
SEO is about to be taken seriously. And share of search is how we’ll make it happen. Let’s find out why. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The...
by Amplitude Marketing | Oct 13, 2023 | SEO
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers...
by Amplitude Marketing | Oct 13, 2023 | SEO
Learn how to measure and track the concept of “brand” in a way that can help you tell a story about growth and opportunity.
by Amplitude Marketing | Oct 12, 2023 | SEO
I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: The 10 newsletters featured here cover every corner of the search world, including Google algorithm updates, local SEO tips,…Read more...
by Amplitude Marketing | Oct 12, 2023 | SEO
AI risks are a hot topic at the moment, but can using artificial intelligence tools affect your brand equity? Find out now.
by Amplitude Marketing | Oct 11, 2023 | SEO
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition,...
