Google Analytics 4 rolls out new Admin experience

Google Analytics 4 rolls out new Admin experience

Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesign categorizes settings, making it simpler to find and understand each administrative setting. Now, settings affecting how data appears in your reports are grouped together for...
Google testing new SGE ad format

Google testing new SGE ad format

Google appears to have been experimenting with a new ad format within its Search Generative Experience (SGE). When select users asked the search engine follow-up questions to queries, SGE provided an AI-generated answer alongside sponsored content titled “You May Also...

Microsoft rebrands Bing Chat as Copilot

Bing Chat has a new name as of today – Copilot. It now shares the same brand name as multiple other Microsoft AI products. R.I.P. Bing Chat. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. 7. Bing Chat has handled more than 1...
Google Search Console adds robots.txt report

Google Search Console adds robots.txt report

Google has released a new robots.txt report within Google Search Console. Google also made relevant information around robots.txt available from within the Page indexing report in Search Console. Finally, Google has decided to sunset the robots.txt tester. The new...