by Amplitude Marketing | Jul 23, 2025 | SEO
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.
by Amplitude Marketing | Jul 23, 2025 | SEO
Disappointed by bland SEO events and boring talks? Discover how a charcuterie board sparked a fresh and fun approach to SEO meetups in London.
by Amplitude Marketing | Jul 22, 2025 | SEO
We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the relationship between:…Read more ›
by Amplitude Marketing | Jul 22, 2025 | SEO
AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results is to be expected. But how much does your visibility…Read more ›
by Amplitude Marketing | Jul 19, 2025 | SEO
For example, here’s an AI Overview in the 2nd position. I asked our awesome data scientist Xibeijia Guan to find out how often they show in different positions. She pulled 10M SERPs with AI Overviews total, 1M per country across…Read more ›
by Amplitude Marketing | Jul 19, 2025 | SEO
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI...
