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Short vs. Long Content in AI Overviews: The Data Says Both Work

by Amplitude Marketing | Dec 4, 2025 | SEO

For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,…Read more ›

Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday

by Amplitude Marketing | Nov 29, 2025 | SEO

In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the...

What Is an MCP Server, and Why Should Marketers Care?

by Amplitude Marketing | Nov 28, 2025 | SEO

This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get one consolidated answer instead of logging into three…Read more ›

13 of the Best SEO Blogs (Beyond the Usual Suspects)

by Amplitude Marketing | Nov 28, 2025 | SEO

At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs’ Digest. Below you’ll find our favorites–the blogs that…Read more ›

Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time

by Amplitude Marketing | Nov 27, 2025 | SEO

But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can be far higher than your link percentage suggests. In this…Read...

Why Does Google Parameter &num= Matter? — Whiteboard Friday

by Amplitude Marketing | Nov 23, 2025 | SEO

The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so useful, why...
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