by Amplitude Marketing | Dec 1, 2023 | SEO
Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and...
by Amplitude Marketing | Dec 1, 2023 | SEO
Pinterest has started testing an AI “body type” filter to make search more inclusive. The new consumer tool, which is rolling out on women’s fashion and wedding ideas, will enable users to filter their product search results based on different body types. Pinterest...
by Amplitude Marketing | Dec 1, 2023 | SEO
YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce new products during live shopping streams, is also being rolled out to first-party stores for the first time. In...
by Amplitude Marketing | Dec 1, 2023 | SEO
Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords they’re focusing on and where their ads overlap with your ads in search results. Auction Insights in Google Ads and...
by Amplitude Marketing | Dec 1, 2023 | SEO
The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started out in PPC in 2012, I spent much of my time making manual bid...
by Amplitude Marketing | Dec 1, 2023 | SEO
Starting a business can be daunting. Only about half of businesses make it past the crucial five-year mark, per the U.S. Small Business Administration. As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what...
