by Amplitude Marketing | Dec 1, 2023 | SEO
The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If you have a list of keywords for mapping, skip this step. Otherwise,…Read more ›
by Amplitude Marketing | Dec 1, 2023 | SEO
There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. Understanding what search engine optimization really…Read more ›
by Amplitude Marketing | Dec 1, 2023 | SEO
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing. In this section, you’ll find the most…Read more ›
by Amplitude Marketing | Dec 1, 2023 | SEO
Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers...
by Amplitude Marketing | Dec 1, 2023 | SEO
Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources...
by Amplitude Marketing | Dec 1, 2023 | SEO
Google has agreed to pay publishers in Canada $73.6 million a year to keep links to news articles in its search results. The search engine had threatened to stop serving news links in response to a new law that forces tech companies to pay for news content. However,...
