by Amplitude Marketing | Dec 6, 2023 | SEO
Microsoft today announced Deep Search – a new, optional generative AI feature meant to help searchers with complex questions that don’t have simple answers. How it works. Deep Search is built on top of Bing’s web index and ranking system. It then uses GPT-4 to discern...
by Amplitude Marketing | Dec 6, 2023 | SEO
Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. 16 – which...
by Amplitude Marketing | Dec 6, 2023 | SEO
As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at...
by Amplitude Marketing | Dec 6, 2023 | SEO
Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages...
by Amplitude Marketing | Dec 6, 2023 | SEO
Discover the surprising impact of brand keywords for OpenAI, showcasing the power of creating demand out of thin air and dominating search results in this insightful brand success story.
by Amplitude Marketing | Dec 5, 2023 | SEO
Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists. Many…Read more ›
