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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

by Amplitude Marketing | Dec 16, 2023 | SEO

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on...

YouTube launches free subscription offer to boost channel growth

by Amplitude Marketing | Dec 16, 2023 | SEO

YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. Why we care....

What Is Headless SEO? – Whiteboard Friday

by Amplitude Marketing | Dec 16, 2023 | SEO

In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.

Google Ads will no longer respond to hybrid multicall requests

by Amplitude Marketing | Dec 15, 2023 | SEO

Google Ads will stop responding to multicall requests within hybrid setups from January 2024. The announcement comes as the platform continues its gradual transition from waterfall to real-time bidding auctions for publisher apps. Why we care. Publisher apps must...

6 things that happen when Googlebot can’t crawl your website

by Amplitude Marketing | Dec 15, 2023 | SEO

Ever wondered what would happen if you prevented Google from crawling your website for a few weeks? Technical SEO expert Kristina Azarenko has published the results of such an experiment. Six surprising things that happened. What happened when Googlebot couldn’t crawl...

Reminder – Google is updating ad-serving requirements in the UK and Europe

by Amplitude Marketing | Dec 15, 2023 | SEO

This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Under the new rules, publishers and developers using Google AdSense, Ad Manager, or AdMob in these regions must use a...
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