by Amplitude Marketing | Dec 21, 2023 | SEO
Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the uncertainty about the potential expansion of this test to more accounts has...
by Amplitude Marketing | Dec 21, 2023 | SEO
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.
by Amplitude Marketing | Dec 20, 2023 | SEO
Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the...
by Amplitude Marketing | Dec 20, 2023 | SEO
Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like...
by Amplitude Marketing | Dec 20, 2023 | SEO
Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding comes from a paper titled GEO: Generative Engine Optimization. It is authored by researchers from...
by Amplitude Marketing | Dec 20, 2023 | SEO
Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system.Depending on its availability in your local market, this feature has now been rolled out to: YouTube Select Lineups: Reservation products that enable eligible clients to...
