by Amplitude Marketing | Dec 22, 2023 | SEO
The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify...
by Amplitude Marketing | Dec 21, 2023 | SEO
B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun they can have, and the different ways they can use…Read more ›
by Amplitude Marketing | Dec 21, 2023 | SEO
Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling...
by Amplitude Marketing | Dec 21, 2023 | SEO
Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative,...
by Amplitude Marketing | Dec 21, 2023 | SEO
Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to...
by Amplitude Marketing | Dec 21, 2023 | SEO
Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature. The perceived decline in customer experience further fuelled...
