by Amplitude Marketing | Dec 20, 2023 | SEO
Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the...
by Amplitude Marketing | Dec 20, 2023 | SEO
Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like...
by Amplitude Marketing | Dec 20, 2023 | SEO
Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding comes from a paper titled GEO: Generative Engine Optimization. It is authored by researchers from...
by Amplitude Marketing | Dec 20, 2023 | SEO
Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system.Depending on its availability in your local market, this feature has now been rolled out to: YouTube Select Lineups: Reservation products that enable eligible clients to...
by Amplitude Marketing | Dec 20, 2023 | SEO
Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Collapsed (16%) where a truncated AI-generated answer is shown. None (15%)...
by Amplitude Marketing | Dec 20, 2023 | SEO
With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy and...
