by Amplitude Marketing | Dec 21, 2023 | SEO
Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative,...
by Amplitude Marketing | Dec 21, 2023 | SEO
Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to...
by Amplitude Marketing | Dec 21, 2023 | SEO
Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature. The perceived decline in customer experience further fuelled...
by Amplitude Marketing | Dec 21, 2023 | SEO
Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the uncertainty about the potential expansion of this test to more accounts has...
by Amplitude Marketing | Dec 21, 2023 | SEO
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.
by Amplitude Marketing | Dec 20, 2023 | SEO
Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the...
