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7 key 2024 search trends to watch and 3 top priorities

7 key 2024 search trends to watch and 3 top priorities

by Amplitude Marketing | Dec 22, 2023 | SEO

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini, is its largest and most advanced, capable...
Google Search is investigating reports of delayed indexing issues

Google Search is investigating reports of delayed indexing issues

by Amplitude Marketing | Dec 22, 2023 | SEO

Google posted an indexing issue with Google Search, saying it is investigating reports of indexing delays for content. Google said this issue is “affecting a small number of sites” and they are “working on identifying the root cause.” What Google wrote. Google posted,...

6 books to help make your marketing more successful in 2024

by Amplitude Marketing | Dec 22, 2023 | SEO

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March...
Google’s shifting approach to AI content: An in-depth look

Google’s shifting approach to AI content: An in-depth look

by Amplitude Marketing | Dec 22, 2023 | SEO

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam.  AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify...

B2B Content Marketing Explained: Tactics From Real Teams

by Amplitude Marketing | Dec 21, 2023 | SEO

B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun they can have, and the different ways they can use…Read more ›
Join a masterclass on data storytelling by Cynthia Ramsaran

Join a masterclass on data storytelling by Cynthia Ramsaran

by Amplitude Marketing | Dec 21, 2023 | SEO

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling...
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