by Amplitude Marketing | Apr 3, 2024 | SEO
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need...
by Amplitude Marketing | Apr 2, 2024 | SEO
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a...
by Amplitude Marketing | Apr 2, 2024 | SEO
Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – ...
by Amplitude Marketing | Apr 2, 2024 | SEO
Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. How it will work. Related questions, which include links to sources, account for 40% of Perplexity’s queries. So Perplexity plans to add...
by Amplitude Marketing | Apr 2, 2024 | SEO
Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic date ranges like “Last week (Sun – Sat)” or “Last 93 days”, or fixed date ranges with start or end dates beyond March 20, 2024, will include...
by Amplitude Marketing | Apr 2, 2024 | SEO
Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK, Denmark, and France. Previously only available in open beta in the U.S., Canada, and Australia, VLA will also soon be rolled out to the Netherlands, Italy, and Spain by the...
