by Amplitude Marketing | Apr 11, 2024 | SEO
Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications...
by Amplitude Marketing | Apr 11, 2024 | SEO
If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months....
by Amplitude Marketing | Apr 11, 2024 | SEO
Last week’s SMX Advanced programming meeting with the Search Engine Land experts unveiled some pretty exciting details… on the SEO side, sessions will tackle: What you can expect from Google’s Search Generative Experience (+ live Q&A) with Ryan Jones RAG: What it...
by Amplitude Marketing | Apr 10, 2024 | SEO
Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company...
by Amplitude Marketing | Apr 10, 2024 | SEO
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube...
by Amplitude Marketing | Apr 10, 2024 | SEO
The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that...
