by Amplitude Marketing | Jun 1, 2024 | SEO
Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors). By focusing on these less competitive terms, you can…Read more...
by Amplitude Marketing | Jun 1, 2024 | SEO
But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing content on the high-authority…Read more ›
by Amplitude Marketing | Jun 1, 2024 | SEO
LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content. Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more users and brands to pay for...
by Amplitude Marketing | Jun 1, 2024 | SEO
Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy...
by Amplitude Marketing | Jun 1, 2024 | SEO
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
by Amplitude Marketing | May 31, 2024 | SEO
Google responded to the bad press surrounding its recently rolled out AI Overviews in a new blog post by its new head of Search, Liz Reid. Google explained how AI Overviews work, where the weird AI Overviews came from, the improvements Google made and will continue to...
