by Amplitude Marketing | May 17, 2024 | SEO
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts...
by Amplitude Marketing | May 17, 2024 | SEO
A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case, SEO progress) along the way. When done right, a site migration is a chance...
by Amplitude Marketing | May 17, 2024 | SEO
If you run a local business and find that your Google Business Profile has been suspended, it can have a devastating effect on your business. Your phone may stop ringing. Customers may stop coming to your location. The loss of revenue is real. Your first instinct may...
by Amplitude Marketing | May 16, 2024 | SEO
While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. As AI becomes more prevalent in digital...
by Amplitude Marketing | May 16, 2024 | SEO
Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.
by Amplitude Marketing | May 15, 2024 | SEO
Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web”. Clicking it removes images, videos, or other forms of search results; only classic blue links are displayed. Web filter. You can find the web...
