by Amplitude Marketing | Jun 7, 2024 | SEO
As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. Elements that apply universally across SEO and local SEO. This article tackles general SEO best...
by Amplitude Marketing | Jun 6, 2024 | SEO
Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle copyright...
by Amplitude Marketing | Jun 6, 2024 | SEO
Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. Why it matters. This move signals Google’s push for more customer-centric product development, potentially shaping the...
by Amplitude Marketing | Jun 6, 2024 | SEO
A UK court has ruled that Google must face a £13.6 billion ($17 billion) lawsuit alleging it wields too much power over the online advertising market. Why we care. The case could have far-reaching implications for the digital ad industry. Will this lead to advertisers...
by Amplitude Marketing | Jun 6, 2024 | SEO
OpenAI has announced 30 significant deals with tech and media brands to date, including three in the past week with Vox Media, the Atlantic and the World Association of Newspapers and News Publishers. Now there’s an easy way to keep track of them all: the OpenAI...
by Amplitude Marketing | Jun 6, 2024 | SEO
A majority of Americans are spending more time searching for services online today than five years ago — and they’re frustrated about it, according to a new survey. Why we care. Search engines are supposed to help people find information they want or need. This survey...
