by Amplitude Marketing | Jun 5, 2024 | SEO
It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s...
by Amplitude Marketing | Jun 5, 2024 | SEO
Google’s AI Overviews now appear less than 15% of the time, according to a new analysis. Google’s AI Overviews (formerly known as Search Generative Experience when it was an opt-in experiment in Google Labs) at one time appeared on 84% of queries. That number of...
by Amplitude Marketing | Jun 5, 2024 | SEO
While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and cons and share some insider tips on how we run...
by Amplitude Marketing | Jun 5, 2024 | SEO
One of the most powerful ways to set yourself apart from the competition, generate new business, dazzle clients, and boost team morale is to win an industry award. And when you win a Search Engine Land Award, you’re taking home the highest honor in search. Make this...
by Amplitude Marketing | Jun 5, 2024 | SEO
Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong goals. Executed well, keyword research helps you...
by Amplitude Marketing | Jun 5, 2024 | SEO
Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were not. This helps you understand whether your ads are actually driving additional conversions or if those...
