by Amplitude Marketing | May 29, 2024 | SEO
A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of documents, which appear to come from Google’s internal Content API...
by Amplitude Marketing | May 29, 2024 | SEO
“Buying” customers can work. Just not all that well over the long haul, it turns out. Direct-response, digital ads (like paid search) are among the best converting channels anywhere. Like, ever. In the history of time. No joke. Google it. It’s the #1 best way to...
by Amplitude Marketing | May 29, 2024 | SEO
Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack....
by Amplitude Marketing | May 29, 2024 | SEO
Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can be both effectively given and gratefully received with a little extra care for civility on both sides.
by Amplitude Marketing | May 28, 2024 | SEO
AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews that have been spotted, explains why we’re being...
by Amplitude Marketing | May 25, 2024 | SEO
Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results. What it looks like. Here is a screenshot of this button, which Shameem...
