by Amplitude Marketing | Jun 15, 2024 | SEO
A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.
by Amplitude Marketing | Jun 14, 2024 | SEO
Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should pay…Read...
by Amplitude Marketing | Jun 14, 2024 | SEO
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks...
by Amplitude Marketing | Jun 14, 2024 | SEO
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client...
by Amplitude Marketing | Jun 14, 2024 | SEO
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that resonated. Why it matters. The findings, extracted using custom AI models that processed text, visuals, audio and...
by Amplitude Marketing | Jun 14, 2024 | SEO
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it matters. The integration of IAS’s Total Media Quality suite gives Reddit advertisers globally...
