by Amplitude Marketing | May 30, 2024 | SEO
PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s...
by Amplitude Marketing | May 30, 2024 | SEO
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you draw the best conclusions for designing, refocusing and defining...
by Amplitude Marketing | May 30, 2024 | SEO
Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For instance, responsive search ads can consist of up to 15...
by Amplitude Marketing | May 29, 2024 | SEO
If you’re not one of our 275,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of May 2024 HouseFresh Has Virtually Disappeared From Google Search Results. Now…Read more ›
by Amplitude Marketing | May 29, 2024 | SEO
Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will stop allowing new chats to be initiated starting on July 15, 2024 and then will totally disable the chat and call history features on July 31, 2024....
by Amplitude Marketing | May 29, 2024 | SEO
Successful search marketers keep up with the latest trends and tactics while seamlessly executing on a day-to-day basis. Make 2024 the year you… Implement strategies to adapt to evolving SERP dynamics Future-proof your PPC program for a post-cookie world Manage PMax...
