by Amplitude Marketing | Jun 18, 2024 | SEO
There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak, but there are also pieces of content that...
by Amplitude Marketing | Jun 18, 2024 | SEO
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their...
by Amplitude Marketing | Jun 18, 2024 | SEO
Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!
by Amplitude Marketing | Jun 15, 2024 | SEO
Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated...
by Amplitude Marketing | Jun 15, 2024 | SEO
Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically extract up-to-date product...
by Amplitude Marketing | Jun 15, 2024 | SEO
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. The big picture. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and...