Reddit unveils new Conversation Ads

Reddit unveils new Conversation Ads

Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital...
Social search and the future of brand engagement

Social search and the future of brand engagement

Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram and Pinterest. These social platforms are becoming new hubs for information discovery.  This shift, which I call...