7 tips for conducting Google Ads audits

7 tips for conducting Google Ads audits

PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that you need to occasionally take a step back to get a high-level...
Instacart expands shoppable ads to YouTube

Instacart expands shoppable ads to YouTube

Instacart is extending its retail media ads to YouTube, allowing select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery. Details. Instacart’s YouTube ads will feature shoppable product links powered by its first-party...