by Amplitude Marketing | May 25, 2024 | SEO
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.
by Amplitude Marketing | May 24, 2024 | SEO
TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. The big picture. TikTok is leaning into AI and automated ad tech as it...
by Amplitude Marketing | May 24, 2024 | SEO
With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses that neglect SEO are missing out on valuable opportunities to attract, engage, and convert their target audience. But as search engines...
by Amplitude Marketing | May 24, 2024 | SEO
Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big picture. Performance+ marks Amazon’s entry into the AI-driven ad...
by Amplitude Marketing | May 24, 2024 | SEO
Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal Analytics tool showed...
by Amplitude Marketing | May 24, 2024 | SEO
Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my...
