by Amplitude Marketing | Apr 29, 2025 | Digital Marketing
AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their AI usage – everything from the tools they use to their 2025 investment plans. They also shared the key challenges keeping them from investing in...
by Amplitude Marketing | Apr 29, 2025 | Digital Marketing
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever. Tons of moving parts constitute a high-performing,...
by Amplitude Marketing | Apr 28, 2025 | Digital Marketing
The use of AI to generate weird and wonderful imagery is definitely one of my favorite applications of the cutting-edge tech. I’ve tested out AI writing tools and AI productivity tools, but putting the host of AI image generator through their paces was...
by Amplitude Marketing | Apr 28, 2025 | Digital Marketing
The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than in...
by Amplitude Marketing | Apr 26, 2025 | Digital Marketing
I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can save you time and...
by Amplitude Marketing | Apr 26, 2025 | Digital Marketing
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you...