by Amplitude Marketing | Mar 7, 2025 | Digital Marketing
Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found...
by Amplitude Marketing | Mar 6, 2025 | Digital Marketing
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s Chicago-set show ” — “to record...
by Amplitude Marketing | Mar 6, 2025 | Digital Marketing
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t...
![13 Media Planning Tools I Tried & What Worked Best [+ Free Template]](https://amplitudemktg.com/wp-content/uploads/2025/03/8ba68133-b408-456b-a531-171a91d2b38e.png)
by Amplitude Marketing | Mar 6, 2025 | Digital Marketing
Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels. I’ve found that while traditional outlets like TV,...
![How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]](https://amplitudemktg.com/wp-content/uploads/2025/03/4abc41d4-fe29-415d-bbdc-9682bd9b435e.png)
by Amplitude Marketing | Mar 6, 2025 | Digital Marketing
From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best types of marketing campaigns have a long shelf life — sticking in my brain for years, decades even (Sarah...
![Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]](https://amplitudemktg.com/wp-content/uploads/2025/03/3e2abb94-93d9-4cf5-bd8e-6a96ecc14270.png)
by Amplitude Marketing | Mar 5, 2025 | Digital Marketing
As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring out exactly how much your team should spend can be no small challenge. In this blog post, I’ll share some helpful...
