by Amplitude Marketing | Apr 2, 2025 | Digital Marketing
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5. In this post, I’ll break down what...
by Amplitude Marketing | Apr 2, 2025 | Digital Marketing
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve...
![How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]](https://amplitudemktg.com/wp-content/uploads/2025/04/b0f73a5e-16e4-41fd-9511-8564efc560a7.png)
by Amplitude Marketing | Apr 1, 2025 | Digital Marketing
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it...
![Here’s Why Integrated Marketing Is So Effective [+ Best Practices]](https://amplitudemktg.com/wp-content/uploads/2025/04/aacfe6c7-71e6-4f49-979f-76099062afa0.png)
by Amplitude Marketing | Apr 1, 2025 | Digital Marketing
I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway...
![How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]](https://amplitudemktg.com/wp-content/uploads/2025/03/12501f7c-8e26-4e3c-9642-7afbe078156a.png)
by Amplitude Marketing | Mar 29, 2025 | Digital Marketing
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were...
by Amplitude Marketing | Mar 28, 2025 | Digital Marketing
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British...
