![Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]](https://amplitudemktg.com/wp-content/uploads/2025/03/3d0bc27a-898d-40d5-aa46-8696ed81c4ee.png)
by Amplitude Marketing | Mar 18, 2025 | Digital Marketing
It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must...
by Amplitude Marketing | Mar 18, 2025 | Digital Marketing
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male...
by Amplitude Marketing | Mar 18, 2025 | Digital Marketing
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first question was, “What the ever-loving fffff-?” But your second question...
by Amplitude Marketing | Mar 15, 2025 | Digital Marketing
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and...
by Amplitude Marketing | Mar 15, 2025 | Digital Marketing
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions...
by Amplitude Marketing | Mar 14, 2025 | Digital Marketing
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses...
