by Amplitude Marketing | Apr 15, 2025 | Digital Marketing
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think...
by Amplitude Marketing | Apr 15, 2025 | Digital Marketing
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Audiences exposed to brand messages on LinkedIn are — wait for it — six...
by Amplitude Marketing | Apr 15, 2025 | Digital Marketing
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I...
by Amplitude Marketing | Apr 15, 2025 | Digital Marketing
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development initiatives...
![Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]](https://amplitudemktg.com/wp-content/uploads/2025/04/12501f7c-8e26-4e3c-9642-7afbe078156a.png)
by Amplitude Marketing | Apr 12, 2025 | Digital Marketing
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map. Ecommerce journeys may be faster than typical B2B buying cycles, but they...
by Amplitude Marketing | Apr 11, 2025 | Digital Marketing
January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global...
