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by Amplitude Marketing | Apr 1, 2025 | Digital Marketing
I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway...
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by Amplitude Marketing | Mar 29, 2025 | Digital Marketing
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were...
by Amplitude Marketing | Mar 28, 2025 | Digital Marketing
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British...
by Amplitude Marketing | Mar 28, 2025 | Digital Marketing
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects...
![How to Create a Complete Marketing Strategy [Data + Expert Tips]](https://amplitudemktg.com/wp-content/uploads/2025/03/aacfe6c7-71e6-4f49-979f-76099062afa0-4.png)
by Amplitude Marketing | Mar 28, 2025 | Digital Marketing
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my efforts. But that doesn’t mean it’s easy — 74% of small and medium businesses say they lack confidence in their...
by Amplitude Marketing | Mar 27, 2025 | Digital Marketing
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,”...
