by Amplitude Marketing | Apr 5, 2025 | Digital Marketing
I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an existing one, having a roadmap is key. But, figuring out where to start? That’s another story. To get over the hump, I...
by Amplitude Marketing | Apr 5, 2025 | Digital Marketing
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where...
by Amplitude Marketing | Apr 4, 2025 | Digital Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear...
![How to Do Market Research & Better Understand Your Target Customers [Template]](https://amplitudemktg.com/wp-content/uploads/2025/04/6ba52ce7-bb69-4b63-965b-4ea21ba905da.png)
by Amplitude Marketing | Apr 4, 2025 | Digital Marketing
A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everything changed. Based on my findings, I used our customers’ own words and pain points in our messaging. This...
by Amplitude Marketing | Apr 3, 2025 | Digital Marketing
I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying the neon-green owl faked his own death. That’s the power of social media marketing. Brands have the opportunity to tell stories in creative formats that...
by Amplitude Marketing | Apr 3, 2025 | Digital Marketing
A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, and ticked all the branding boxes. But after the first month, we realized something was off: barely any leads were...
