by Amplitude Marketing | Jun 17, 2025 | Digital Marketing
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing strategy to meet...
by Amplitude Marketing | Jun 13, 2025 | Digital Marketing
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. Managing people is hard, messy, and...
![The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]](https://amplitudemktg.com/wp-content/uploads/2025/06/b72f2b25-8cc9-4642-9a1b-1e675d3d273b.png)
by Amplitude Marketing | Jun 12, 2025 | Digital Marketing
With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically? To understand AI in marketing in 2025, we...
![AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]](https://amplitudemktg.com/wp-content/uploads/2025/06/05ea94a6-06a8-47e9-841d-a65a84c72426-2.png)
by Amplitude Marketing | Jun 11, 2025 | Digital Marketing
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle....
![The state of inclusive marketing in 2025 [new data + expert insight]](https://amplitudemktg.com/wp-content/uploads/2025/06/659a85b1-6b46-4013-9d17-b740b3966d59.png)
by Amplitude Marketing | Jun 11, 2025 | Digital Marketing
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their...
by Amplitude Marketing | Jun 11, 2025 | Digital Marketing
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically. Boy, was I wrong. Between cropped headers, stretched...
