by Amplitude Marketing | Jun 3, 2025 | Digital Marketing
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from...
by Amplitude Marketing | Jun 3, 2025 | Digital Marketing
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now...
by Amplitude Marketing | Jun 3, 2025 | Digital Marketing
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity. If we want our content to reach the right people, we need...
by Amplitude Marketing | May 31, 2025 | Digital Marketing
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted...
by Amplitude Marketing | May 30, 2025 | Digital Marketing
Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini’s new flash model, all you...
![How marketers are navigating a possible recession (and advice about what you should do during it) [new data]](https://amplitudemktg.com/wp-content/uploads/2025/05/a071fb96-a9b0-4f90-aa1d-5c25c8136252.png)
by Amplitude Marketing | May 30, 2025 | Digital Marketing
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand,...
