by Amplitude Marketing | May 27, 2025 | Digital Marketing
One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched...
![Is Threads losing steam? Here’s what we know [new research]](https://amplitudemktg.com/wp-content/uploads/2025/05/3dc1dfd9-2cb4-4498-8c57-19dbb5671820-8.png)
by Amplitude Marketing | May 24, 2025 | Digital Marketing
When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the “Twitter killer.” But within weeks, usage dropped sharply. Headlines followed, warning that Threads was already losing...
![We asked customers how they like to communicate with brands [HubSpot blog survey]](https://amplitudemktg.com/wp-content/uploads/2025/05/db725f24-564c-483b-a28c-2d6ff9986516-1.png)
by Amplitude Marketing | May 24, 2025 | Digital Marketing
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product. In my experience leading marketing...
by Amplitude Marketing | May 23, 2025 | Digital Marketing
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an...
by Amplitude Marketing | May 22, 2025 | Digital Marketing
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a...
by Amplitude Marketing | May 22, 2025 | Digital Marketing
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in...
