by Amplitude Marketing | Aug 30, 2025 | Digital Marketing
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks identity requires many elements working together to connect with you, the consumer. The siren graphic, the right shade of...
![I tested the top 14 AI chatbots for marketers [data, prompts, use cases]](https://amplitudemktg.com/wp-content/uploads/2025/08/0aa2674a-9141-4617-a43d-4a7c121001d9.png)
by Amplitude Marketing | Aug 29, 2025 | Digital Marketing
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the other arguing that AI can never...
by Amplitude Marketing | Aug 27, 2025 | Digital Marketing
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch in the face for me that year. It was the most stressed I’ve ever been in my life.” — and came out the other side...
by Amplitude Marketing | Aug 27, 2025 | Digital Marketing
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: “In Q3, we’ll deliver a unified editorial calendar. Subject matter will reinforce key audience pain...
![4 types of emails that get the most engagement [+ 4 emails that fail]](https://amplitudemktg.com/wp-content/uploads/2025/08/27402d9a-7e6f-436e-bbed-869804236518.png)
by Amplitude Marketing | Aug 26, 2025 | Digital Marketing
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from Monumental Sports Network celebrating the career of Nicklas Backstrom, a beloved player from the Washington Capitals...
![Target audience: How to find yours [+ real-life examples]](https://amplitudemktg.com/wp-content/uploads/2025/08/6ba52ce7-bb69-4b63-965b-4ea21ba905da.png)
by Amplitude Marketing | Aug 23, 2025 | Digital Marketing
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I’ve never heard of promoting a product I’d never buy. I’m not the brand’s target audience, and that brand is missing out by...
