by Amplitude Marketing | Aug 13, 2025 | Digital Marketing
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started. We’ll cover basic SEO vocabulary,...
by Amplitude Marketing | Aug 12, 2025 | Digital Marketing
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return. This clash of professional love languages can create friction in...
by Amplitude Marketing | Aug 12, 2025 | Digital Marketing
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of before. It felt completely random, in a “did you send this message to the right person?” kind of way. The other ad felt like it was looking...
![The definition of a buyer persona [in under 100 words]](https://amplitudemktg.com/wp-content/uploads/2025/08/3d5b3f4d-6eeb-445d-9fc6-3dc6c67ea899.png)
by Amplitude Marketing | Aug 9, 2025 | Digital Marketing
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of...
by Amplitude Marketing | Aug 8, 2025 | Digital Marketing
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing...
by Amplitude Marketing | Aug 8, 2025 | Digital Marketing
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I’ve been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter....
