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Signs it’s time to redesign your website [+ 15 steps to follow]

Signs it’s time to redesign your website [+ 15 steps to follow]

by Amplitude Marketing | Aug 22, 2025 | Digital Marketing

I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings via affiliate commissions. Back then, you could have an “ugly” website and still rank well in...
Why blog? The benefits of blogging for business and marketing

Why blog? The benefits of blogging for business and marketing

by Amplitude Marketing | Aug 21, 2025 | Digital Marketing

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. It’s one of the best ways to establish thought leadership, get...
WordPress essentials: Get started creating, managing, and optimizing your site

WordPress essentials: Get started creating, managing, and optimizing your site

by Amplitude Marketing | Aug 20, 2025 | Digital Marketing

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone. While WordPress does have a bit of a learning curve, I still think it‘s...
Craft your best brand voice: Expert tips, examples, and templates

Craft your best brand voice: Expert tips, examples, and templates

by Amplitude Marketing | Aug 20, 2025 | Digital Marketing

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the person behind that line? Are they funny or serious? Cheerful or dour? Pleasant company or a total bore? As a writer,...
Here’s why your next newsletter isn’t going to spam

Here’s why your next newsletter isn’t going to spam

by Amplitude Marketing | Aug 19, 2025 | Digital Marketing

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not the basketball player), who’s been working...
Should you use AI logo generators for your business? Here’s my honest recommendation

Should you use AI logo generators for your business? Here’s my honest recommendation

by Amplitude Marketing | Aug 19, 2025 | Digital Marketing

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch the small Twitter bird just as much as the other 78% of U.S. iOS...
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