![How to write an effective communication plan [+ templates]](https://amplitudemktg.com/wp-content/uploads/2025/09/d446120e-377e-425b-8225-931f288e9803.png)
by Amplitude Marketing | Sep 5, 2025 | Digital Marketing
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others vent their frustrations and feed the frenzy. Welcome to a social media communication crisis. How do you...
by Amplitude Marketing | Sep 5, 2025 | Digital Marketing
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you’d imagine.) Sitting on my desk at the time — dog-eared, tea-stained, salsa-splotched — was a multi-page document I treated like sacred...
by Amplitude Marketing | Sep 4, 2025 | Digital Marketing
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your...
by Amplitude Marketing | Sep 3, 2025 | Digital Marketing
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by editing my way through their premium...
![The top search engines other than Google [+ some you might not expect]](https://amplitudemktg.com/wp-content/uploads/2025/09/1d7211ac-7b1b-4405-b940-54b8acedb26e.png)
by Amplitude Marketing | Sep 3, 2025 | Digital Marketing
Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of all searches take place on Google. And if this is true, why do marketers need to think about alternative search engines? I think there are two main reasons....
![Why creator marketing works for any business [Tips from a creator consultant]](https://amplitudemktg.com/wp-content/uploads/2025/09/bcbe2652-03f9-49fe-b517-acedc47b6f27.png)
by Amplitude Marketing | Sep 2, 2025 | Digital Marketing
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is just a general...
