![The top search engines other than Google [+ some you might not expect]](https://amplitudemktg.com/wp-content/uploads/2025/09/1d7211ac-7b1b-4405-b940-54b8acedb26e.png)
by Amplitude Marketing | Sep 3, 2025 | Digital Marketing
Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of all searches take place on Google. And if this is true, why do marketers need to think about alternative search engines? I think there are two main reasons....
![Why creator marketing works for any business [Tips from a creator consultant]](https://amplitudemktg.com/wp-content/uploads/2025/09/bcbe2652-03f9-49fe-b517-acedc47b6f27.png)
by Amplitude Marketing | Sep 2, 2025 | Digital Marketing
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is just a general...
by Amplitude Marketing | Aug 30, 2025 | Digital Marketing
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks identity requires many elements working together to connect with you, the consumer. The siren graphic, the right shade of...
![I tested the top 14 AI chatbots for marketers [data, prompts, use cases]](https://amplitudemktg.com/wp-content/uploads/2025/08/0aa2674a-9141-4617-a43d-4a7c121001d9.png)
by Amplitude Marketing | Aug 29, 2025 | Digital Marketing
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the other arguing that AI can never...
by Amplitude Marketing | Aug 27, 2025 | Digital Marketing
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch in the face for me that year. It was the most stressed I’ve ever been in my life.” — and came out the other side...
by Amplitude Marketing | Aug 27, 2025 | Digital Marketing
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: “In Q3, we’ll deliver a unified editorial calendar. Subject matter will reinforce key audience pain...
