by Amplitude Marketing | Sep 25, 2025 | Digital Marketing
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact. In fact, non-technical marketers can learn HubSpot Marketing...
by Amplitude Marketing | Sep 24, 2025 | Digital Marketing
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews to Reddit — for instant...
by Amplitude Marketing | Sep 24, 2025 | Digital Marketing
As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next. Traditional marketing metrics can...
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher. Market research is critical to knowing your audience, connecting with them, and convincing them to take...
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent months too late, generic in tone, and largely ineffective. Which is a shame, because when you do them right, re-engagement...
![Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]](https://amplitudemktg.com/wp-content/uploads/2025/09/bcbe2652-03f9-49fe-b517-acedc47b6f27-2.png)
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo card also...
