by Amplitude Marketing | Aug 13, 2025 | Digital Marketing
As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or setting up gear....
by Amplitude Marketing | Aug 13, 2025 | Digital Marketing
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started. We’ll cover basic SEO vocabulary,...
by Amplitude Marketing | Aug 12, 2025 | Digital Marketing
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return. This clash of professional love languages can create friction in...
by Amplitude Marketing | Aug 12, 2025 | Digital Marketing
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of before. It felt completely random, in a “did you send this message to the right person?” kind of way. The other ad felt like it was looking...
![The definition of a buyer persona [in under 100 words]](https://amplitudemktg.com/wp-content/uploads/2025/08/3d5b3f4d-6eeb-445d-9fc6-3dc6c67ea899.png)
by Amplitude Marketing | Aug 9, 2025 | Digital Marketing
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of...
by Amplitude Marketing | Aug 8, 2025 | Digital Marketing
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing...
