by Amplitude Marketing | Aug 20, 2025 | Digital Marketing
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the person behind that line? Are they funny or serious? Cheerful or dour? Pleasant company or a total bore? As a writer,...
by Amplitude Marketing | Aug 19, 2025 | Digital Marketing
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not the basketball player), who’s been working...
by Amplitude Marketing | Aug 19, 2025 | Digital Marketing
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch the small Twitter bird just as much as the other 78% of U.S. iOS...
by Amplitude Marketing | Aug 16, 2025 | Digital Marketing
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This...
by Amplitude Marketing | Aug 15, 2025 | Digital Marketing
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You need content research to make a post that’s actually valuable. That’s especially true with Google’s Helpful Content Update, a shift that placed...
by Amplitude Marketing | Aug 14, 2025 | Digital Marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based...
