by Amplitude Marketing | Aug 27, 2025 | Digital Marketing
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: “In Q3, we’ll deliver a unified editorial calendar. Subject matter will reinforce key audience pain...
![4 types of emails that get the most engagement [+ 4 emails that fail]](https://amplitudemktg.com/wp-content/uploads/2025/08/27402d9a-7e6f-436e-bbed-869804236518.png)
by Amplitude Marketing | Aug 26, 2025 | Digital Marketing
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from Monumental Sports Network celebrating the career of Nicklas Backstrom, a beloved player from the Washington Capitals...
![Target audience: How to find yours [+ real-life examples]](https://amplitudemktg.com/wp-content/uploads/2025/08/6ba52ce7-bb69-4b63-965b-4ea21ba905da.png)
by Amplitude Marketing | Aug 23, 2025 | Digital Marketing
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I’ve never heard of promoting a product I’d never buy. I’m not the brand’s target audience, and that brand is missing out by...
![Signs it’s time to redesign your website [+ 15 steps to follow]](https://amplitudemktg.com/wp-content/uploads/2025/08/a59b611b-bd88-4184-9b69-b1b5ccc786a7.png)
by Amplitude Marketing | Aug 22, 2025 | Digital Marketing
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings via affiliate commissions. Back then, you could have an “ugly” website and still rank well in...
by Amplitude Marketing | Aug 21, 2025 | Digital Marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. It’s one of the best ways to establish thought leadership, get...
by Amplitude Marketing | Aug 20, 2025 | Digital Marketing
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone. While WordPress does have a bit of a learning curve, I still think it‘s...
