by Amplitude Marketing | Sep 20, 2025 | Digital Marketing
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes...
![Why email whitelisting is important for marketers [+ detailed steps on how to do it]](https://amplitudemktg.com/wp-content/uploads/2025/09/53e8428a-29a5-4225-a6ea-bca8ef991c19-3.png)
by Amplitude Marketing | Sep 18, 2025 | Digital Marketing
As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective as to what those on your list are experiencing. As a result, I’m going...
by Amplitude Marketing | Sep 17, 2025 | Digital Marketing
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in campaign planning for a B2C real estate brand. It’s a...
by Amplitude Marketing | Sep 17, 2025 | Digital Marketing
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed. Now, people are flocking to other channels. Gen Z and Millennials are leading the change, as...
by Amplitude Marketing | Sep 16, 2025 | Digital Marketing
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there, done that, or got the t-shirt, but I know plenty of people who’ve been left...
by Amplitude Marketing | Sep 16, 2025 | Digital Marketing
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that 78% of...
