by Amplitude Marketing | Dec 8, 2025 | Digital Marketing
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?” When I went...
by Amplitude Marketing | Dec 6, 2025 | Digital Marketing
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the...
by Amplitude Marketing | Dec 5, 2025 | Digital Marketing
The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms. It wasn’t until much later that I realized they...
by Amplitude Marketing | Dec 5, 2025 | Digital Marketing
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine...
by Amplitude Marketing | Dec 4, 2025 | Digital Marketing
Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. The difference between having helpful resources and trying to figure everything out manually? It’s huge – and it shows in your results.The...
by Amplitude Marketing | Dec 3, 2025 | Digital Marketing
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up a conversation, and I discovered an entire pharmacopeia of tough pills to swallow. “I love talking smack...
