by Amplitude Marketing | Dec 16, 2025 | Digital Marketing
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts....
by Amplitude Marketing | Dec 16, 2025 | Digital Marketing
Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and credibility. When I first meet with a potential client, I’ll often hear: “The website is fine, it just...
by Amplitude Marketing | Dec 16, 2025 | Digital Marketing
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share some of their “why didn’t I do this sooner?” moments from the past 12 months, from rethinking how they use...
by Amplitude Marketing | Dec 12, 2025 | Digital Marketing
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it’s no wonder this channel remains one of the...
by Amplitude Marketing | Dec 11, 2025 | Digital Marketing
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but...
by Amplitude Marketing | Dec 11, 2025 | Digital Marketing
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the...
