by Amplitude Marketing | Dec 23, 2025 | Digital Marketing
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated...
by Amplitude Marketing | Dec 20, 2025 | Digital Marketing
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer...
by Amplitude Marketing | Dec 18, 2025 | Digital Marketing
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year. You can also check out the...
by Amplitude Marketing | Dec 18, 2025 | Digital Marketing
AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different from just a couple of years ago. A new age calls for a new...
by Amplitude Marketing | Dec 17, 2025 | Digital Marketing
There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat.For one thing, it’s...
by Amplitude Marketing | Dec 17, 2025 | Digital Marketing
SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users 16...
