by Amplitude Marketing | Sep 24, 2025 | Digital Marketing
As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next. Traditional marketing metrics can...
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher. Market research is critical to knowing your audience, connecting with them, and convincing them to take...
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent months too late, generic in tone, and largely ineffective. Which is a shame, because when you do them right, re-engagement...
![Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]](https://amplitudemktg.com/wp-content/uploads/2025/09/bcbe2652-03f9-49fe-b517-acedc47b6f27-2.png)
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo card also...
by Amplitude Marketing | Sep 20, 2025 | Digital Marketing
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes...
![Why email whitelisting is important for marketers [+ detailed steps on how to do it]](https://amplitudemktg.com/wp-content/uploads/2025/09/53e8428a-29a5-4225-a6ea-bca8ef991c19-3.png)
by Amplitude Marketing | Sep 18, 2025 | Digital Marketing
As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective as to what those on your list are experiencing. As a result, I’m going...
