by Amplitude Marketing | Feb 3, 2026 | Digital Marketing
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email marketing remains one of the most reliable ways to nurture leads,...
by Amplitude Marketing | Jan 31, 2026 | Digital Marketing
Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help...
by Amplitude Marketing | Jan 24, 2026 | Digital Marketing
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on...
by Amplitude Marketing | Jan 22, 2026 | Digital Marketing
“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!” If you make videos, podcasts, or social media posts, you know you should be encouraging engagement. But if doing so makes you feel...
by Amplitude Marketing | Jan 21, 2026 | Digital Marketing
HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely. The current state of marketing mirrors what happens to an...
by Amplitude Marketing | Jan 20, 2026 | Digital Marketing
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That’s why HubSpot introduced loop marketing tactics, a four-stage...