by Amplitude Marketing | Aug 17, 2024 | Digital Marketing
When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address? There are dozens of free email service providers available that offer...
by Amplitude Marketing | Aug 17, 2024 | Digital Marketing
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about...
by Amplitude Marketing | Aug 16, 2024 | Digital Marketing
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was...
by Amplitude Marketing | Aug 16, 2024 | Digital Marketing
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by...
by Amplitude Marketing | Aug 16, 2024 | Digital Marketing
One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me about my site visitors....
by Amplitude Marketing | Aug 15, 2024 | Digital Marketing
If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason.These two options are among the best, and both come packed with features that will help you make your social...