![AI Email Marketing: How to Use It Effectively [Research + Tools]](https://amplitudemktg.com/wp-content/uploads/2024/08/b72f2b25-8cc9-4642-9a1b-1e675d3d273b-3.png)
by Amplitude Marketing | Aug 27, 2024 | Digital Marketing
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your...
by Amplitude Marketing | Aug 27, 2024 | Digital Marketing
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which...
by Amplitude Marketing | Aug 20, 2024 | Digital Marketing
TikTok’s Live feature is a blank canvas that creators and brands have adopted in different ways. There are people who play games, using it like one would use Twitch live streams, as well as people who perform or create live. As is the case with the rest of the...
by Amplitude Marketing | Aug 20, 2024 | Digital Marketing
I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of...
![What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]](https://amplitudemktg.com/wp-content/uploads/2024/08/5ff38c7a-c12b-48c8-bb6f-4f066754c979.png)
by Amplitude Marketing | Aug 20, 2024 | Digital Marketing
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already...
by Amplitude Marketing | Aug 20, 2024 | Digital Marketing
Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go...
