by Amplitude Marketing | Aug 29, 2024 | Digital Marketing
Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a job title and see the likelihood of AI taking it over. I’ll admit that I’m even affected by this fear, checking the...
by Amplitude Marketing | Aug 29, 2024 | Digital Marketing
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. Marketing managers are even credited with coining the phrase back in the 1980s, but it’s safe to say a...
by Amplitude Marketing | Aug 28, 2024 | Digital Marketing
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about...
by Amplitude Marketing | Aug 28, 2024 | Digital Marketing
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your...
by Amplitude Marketing | Aug 27, 2024 | Digital Marketing
Remember when social media content was limited to Facebook statuses and, er, “pokes?” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram.It seems bizarre now, given how much you can do with social media...
by Amplitude Marketing | Aug 27, 2024 | Digital Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you’re done...